Jun
28th
Tue
28th
What we’re hoping to do is shift the paradigm of what design is. Design encompasses systems now, not just ‘making things look pretty.’ Designers have traditionally been paid a lot of money to make what people want; meanwhile, most startups fail because they make things that people don’t actually want! We need more designers who are trained in methods of getting to these ‘aha’ moments about customers, products, and use cases to consistently do that with startups. And that’s a great opportunity for designers to make a foundational contribution in a startup venture.
