Brady Brim-DeForest
I am Brady Brim-DeForest. These are my thoughts.*

I am a serial entrepreneur, startup advisor, angel
investor & brand strategist.

I was founding CEO of Tubefilter.

I am Managing Director
of Marx&Trotsky.

I am co-founder of GoSustainable.

I am a member of the
Steering Group at DataPortability, and a
member of the board at
the Open Web Foundation.

I have a RSS feed and an archive. You can email
me, or follow me on
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Ask me a question.
Nov
17th
Tue
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An Open Letter to Apple Computer: Dear Apple, I’ve been a loyal customer since the early 1990s. We’ve been through a lot together. Like the time that my PowerBook was ejected from my backseat across three-lanes of traffic in that nasty 12 car pile-up on the 405 (and still started up). Or the time that I forgot to enable the screensaver password protection on my iMac and my college roommate found a set of photos that he later claimed ‘scarred him for life.’ Besides those and some other minor snafus, things have always been great between us. I buy most of your new products right after they launch, geek out on streams of Stevenotes, and proudly plaster those Apple stickers you give me all over the place. I’ve always admired your aesthetics. In fact, your keen sense for typography ranks in the top three reasons why I continue to buy your products. I’ve been following your typographic adventures since I first discovered the difference between a serif and a sans-serif. Apple Garamond was beautiful. Myriad was super pro. Even Motter Tektura has a fond place in my heart. So, today, when I opened my inbox to find this (image above) in an email you sent me, I felt betrayed (especially after my upgrade to 10.6 royally messed up my font libraries). Come on, did you really have to use Comic Sans MS? If you were Microsoft, I could understand. If you were BMW, I’d be a little disappointed. But you’re Apple. I’ve pasted this tragedy into my desktop background. Now, every time I switch to my desktop, my day is, for a moment, ruined. Consider yourself officially on notice Apple. I’m watching you. Slip up again and I’m liable to do something drastic. Like install Windows. On my Mac. Sincerely yours, Brady Brim-DeForestA very concerned customer

An Open Letter to Apple Computer:

Dear Apple,

I’ve been a loyal customer since the early 1990s. We’ve been through a lot together. Like the time that my PowerBook was ejected from my backseat across three-lanes of traffic in that nasty 12 car pile-up on the 405 (and still started up). Or the time that I forgot to enable the screensaver password protection on my iMac and my college roommate found a set of photos that he later claimed ‘scarred him for life.’ Besides those and some other minor snafus, things have always been great between us. I buy most of your new products right after they launch, geek out on streams of Stevenotes, and proudly plaster those Apple stickers you give me all over the place.

I’ve always admired your aesthetics. In fact, your keen sense for typography ranks in the top three reasons why I continue to buy your products. I’ve been following your typographic adventures since I first discovered the difference between a serif and a sans-serif. Apple Garamond was beautiful. Myriad was super pro. Even Motter Tektura has a fond place in my heart.

So, today, when I opened my inbox to find this (image above) in an email you sent me, I felt betrayed (especially after my upgrade to 10.6 royally messed up my font libraries). Come on, did you really have to use Comic Sans MS? If you were Microsoft, I could understand. If you were BMW, I’d be a little disappointed. But you’re Apple.

I’ve pasted this tragedy into my desktop background. Now, every time I switch to my desktop, my day is, for a moment, ruined.

Consider yourself officially on notice Apple. I’m watching you. Slip up again and I’m liable to do something drastic. Like install Windows. On my Mac.

Sincerely yours,

Brady Brim-DeForest
A very concerned customer